How MyDx is Using Data to Solve the Lack of Transparency in Cannabis

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A Problematic Truth and a Solution in the Making
Saturday, May 27th, 2017
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MyDx, Inc. (OTCQB:MYDX), a science and technology company and creator of MyDx® (My Diagnostic), the first multi-use handheld chemical analyzer designed for the Cannabis professional and retail consumer to correlate the chemical profile of cannabis with its therapeutic effect, announced on May 27, the importance of data collection and how that can bring about positive change to the level of transparency in an industry in desperate need of it.

MyDx Handheld Cannabis Testers: A First Step in Transparency

MyDx introduced the industry's first handheld cannabis tester in 2015 on the hopes of bringing about greater transparency and integrity to the Cannabis Industry for the benefit of cannabis professionals and retail consumers alike. What started out as a rather complex and ambitious venture in an industry still relatively unproven, has turned into a simple, easy to use handheld device capable of identifying cannabis samples and empowering consumers to track their consumption habits, thereby bringing a higher level of transparency and integrity to an industry in desperate need of it.

According to PRNewswire, today, MyDx handheld cannabis analyzers are used all over the world by growers, using it as an initial quality check, distributors/ retailers, using it to confirm the chemical makeup of their purchases, and retail consumers, using it to verify their purchases and track their consumption habits. However, as MyDx began to analyze the data it accumulated from its testing devices, a much darker picture appeared - you cannot trust what dispensaries sell you.

A Problematic Truth: Blue Dreams Differ by an Average of 64% Sample to Sample

To give perspective on the insights MyDx data can provide, consider the above chart. As you can see, Blue Dream is the most tested strain among MyDx users, no doubt due to its popularity, and represents roughly 2.3% of all MyDx strains tested. Gorilla Glue is the second most tested strain, followed by Sour Diesel, Girl Scout Cookies, Green Crack, OG Kush and White Widow. In total, the top 7 MyDx tested strains accounted for approximately 7% of all strains tested by MyDx users.

On the surface, this data doesn't seem to be all that thought-provoking. "Blue Dream" is popular among users and enjoys a level of branding awareness that comes with a good product substantiated by consumer appetite; however, as you go deeper into MyDx's data reservoir, a much darker picture begins to appear.

Today, if you were to go into any dispensary and ask for "Blue Dream", what do you think you would get? Would you get "Blue Dream"? According to MyDx data, the answer is unequivocally NO!

Unfortunately, not all Blue Dreams are created equal, unveiling the biggest lie in cannabis. Whereas consumer products outside of cannabis enjoy a higher level of consistency and reliability brought on by stricter enforcement of consumer laws, the same cannot be said about the cannabis industry.

More exactly, MyDx data shows that Blue Dreams, in general, differ by an average of 64% sample to sample, meaning you're unlikely to get the same product every time. And this is a problem for both the recreational and medicinal user. And Blue Dream isn't alone in that regard, which demonstrates an industry-wide problem, especially when you consider that the rest of the Top 7 do much worse in this category, having variances as high as 82% and 83% for Gorilla Glue and Green Crack respectively.

A Solution in the Making: Finding the "Right" Chemical Profiles and Recreating Them to Target Specific Feelings and/or Ailments.

Fortunately for MyDx users, brand names take a back seat to chemical profiles as MyDx tracks data based on sensory responses, interpreted chemical profiles, and an associated feeling or relief. So while you can't trust the brand name you purchase, you can Trust and Verify® chemical profiles and track how those profiles make you feel using MyDx, which has created another opportunity: green Active Pharmaceuticals Ingredients (gAPI)

"I believe extraction and formulation into a concentrate that can be delivered consistently to help patients find relief for their ailments and symptoms is the next logical step to achieving some level of consistency in the industry," stated Daniel Yazbeck, Chief Executive Officer of MyDx.

Since the inception of MyDx's handheld testing device, MyDx has been accumulating data tying the net physiological effects of cannabis to its chemical profile and is the only company in the industry that actively collects this sort of data with such specificity. And this has created a whole new business segment that is tied to the pharmaceutical industry.

MyDx is using its data to isolate and discover which green Active Pharmaceuticals Ingredients (gAPI) are tied to a particular physiological effect in order to create chemical formulations that can be used to develop products that address specific ailments and/or feelings.

"We are finally getting to the heart of what ailments people are tracking and more importantly, what unique chemicals profiles are helping them find relief," stated Yazbeck. "By mining this HIPPA Compliant Data, we are now identifying the specific green Active Pharmaceutical Ingredients (gAPI) that can be derived from cannabis, as well as the dosage of each ingredient that should go into a formulation so it can be tailored for a specific therapy. This information not only supports an active engaged community, but also provides the basis for our Company to partner, sell and supply smart devices and formulations to the various communities we service so they can benefit from tailored cannabis therapies that meet their specific needs."

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