Miele has broken one of the company’s central principles at IFA 2016. Until now, Miele has always said: “A bag is always necessary in Miele vacuum cleaners,” but now the Gütersloh-based company is introducing its first bagless vacuum cleaner in the form of the Blizzard CX 1.
Monocyclone technology means its suction power can be regulated and the noise made much more discreet than with many competitor models. Among other solutions, the Blizzard solves the problem of the fine cloud of dust created when emptying the dust container. The CX 1 collects only coarse dust in this first container, and sends the fine dust to an almost maintenance-free filter system that just has to be rinsed out with water twice a year. Executive Director Markus Miele promises that the exhaust air from the Blizzard is cleaner than ordinary air in the room.
In addition to the reduced-price large appliances, Miele also introduced a new premium washer-dryer machine. “There is nothing better, faster, and easier to use on the market,” says Joint Executive Director Reinhard Zinkann. The WT1 uses the PowerWash 2.0 software and the TwinDos smart dispensing system. It is reported to save 25 percent on energy and 40 percent on time.
Finally, Head of Marketing Axel Kniehl announced that Miele will also be introducing its first own-brand coffee. It is called “Black Edition No. 1”, and is “organic, fair trade, and 100% Arabica from four beans grown in the South-American highlands.”